Privacy Policy

Privacy Policy for Nine Entertainment Co.

About Nine Entertainment Co.

Nine Entertainment Co. Pty Limited and its related bodies corporate (the Nine Entertainment Co. group of companies, “we”) provide a commercial free to air television network (the content of which includes a combination of locally produced programs including news, current affairs, sporting events, entertainment and lifestyle programs, as well as exclusive international content), video on demand content, various websites and digital properties, and a range of products and brands across online publishing, data strategies, consumer insights and advertising technologies.


We are committed to protecting and maintaining your privacy and we are bound by the Australian Privacy Principles (APPs) and Privacy Act 1988 (Privacy Act). As part of our business operations we may collect your personal information. This Privacy Policy describes the type of personal information we may collect and how we use, hold and disclose this personal information.

This Privacy Policy is in addition to the general Terms of Use governing our websites and digital properties and should be read in conjunction with such Terms of Use.

If your personal information is being collected via one of our websites the collecting entity will be Nine Digital Pty Ltd

If your personal information is being collected offline e.g. by phone or in-person, the relevant collecting entity will be made known to you, including as part of any collection notice given to you as part of that activity.

What Kind of Information Do We Collect and How Do We Collect It?

The type of personal information we collect will vary depending on the nature of your dealings with us. We only collect personal information that we need for our business activities, or which is volunteered to us. In general, the type of personal information we collect and hold could include (but is not limited to) your name, address (postal and email), contact details, geographic location (including your suburb or post code), gender, date of birth, activity, credit card and bank account details, drivers licence (where necessary to verify your identity) and transaction details relating to your use of our products and services and any preferences you tell us about. We may collect your personal information over the internet, over the phone, when you write to us, when you attend an event or program run by us or when you participate in a survey, questionnaire, competition or other marketing campaign run by us or our partners.

In order to access some of our services and products, you will be asked to register with us by providing us with certain information about you which we refer to as your Nine Account. As part of creating your Nine Account, you may also be requested to provide questions and secret answers, which we use to help verify your identity and assist in resetting your password, as well as an alternate e-mail address. By signing in on one of our websites, product or services, you may be automatically signed into other websites, products and services that use your Nine Account.

Information we collect from other sources

We may access information, including personal information, about you across the Nine Entertainment Co. group of companies and from third-party sources and platforms (such as social networking sites, databases, online marketing companies, Microsoft Products, third party websites and ad targeting companies) and supplement the information we collect with information obtained from those third party sources.

When you connect with us through social networking services, you will be able to see the social sharing habits of your friends and connections and participate seamlessly in our social capabilities, including commenting, live blogging, reactions, ratings, gaming mechanics and sharing content. You can connect us to your third party social networking service by downloading an application and signing into the application. By connecting with us through these third-party social networking services, you are authorising us to access and use certain information from your social network profile.

If we do not collect your personal information in the ways we have described above, we may not be able to provide you with our products and/or services that you have requested.

How will we use or disclose your information?

Generally, we only use or disclose personal information for the primary purpose for which we have collected it, or for another related secondary purpose, unless you have provided your consent for us to use it for another purpose. We may use or disclose your personal information for the following primary purposes:

  • Contacting you because you have requested to be part of a studio audience/or have provided information about a news story;
  • operating and improving our websites, products and services;
  • providing you with news and information about our products and services (including newsletters, product surveys and special offers);
  • providing you with more effective customer service;
  • enabling us to conduct customer research;
  • to conduct a credit check of your business as part of setting up a corporate credit account;
  • making our websites, services or products easier to use by eliminating the need for you to repeatedly enter the same information;
  • performing research and analysis aimed at improving our products, services and technologies;
  • displaying content and advertising that are customised to your interests, preferences and experiences, including by using aggregated information received from across the Nine Entertainment Co websites and other third parties;
  • sending marketing and promotional material about our products and/or services that we believe you may be interested in;
  • providing to entities whom we have a shareholding in;
  • conducting competitions or promotions either ourselves or by selected third parties;
  • verifying your identity;
  • to allow you to sign in or otherwise access products and/or services owned by us;
  • communicating with you, including by email, mail or telephone.
  • investigating any complaints about or made by you, or if we have reason to suspect that you are in breach of any of our Terms of Use or that you are or have been otherwise engaged in any unlawful activity; and/or
  • using personal information as otherwise required or permitted by any law (including the Privacy Act).

Other information, including anonymous data collected via your interaction with our websites and third party sites (where we provide website analytics tools or deliver advertisements) using technologies such as cookies and web beacons (described below) may be sold or otherwise provided by us to third parties including our partners, clients and service providers for purposes including (but not limited to) data-matching, campaign analysis, selling aggregated anonymous data via advertising exchanges, conducting launch surveys, and modelling.

You acknowledge and agree that information including your personal information may be shared within the Nine Entertainment Co. group of companies and provided to third parties, and used by those organisations for any of the purposes disclosed in this Privacy Policy.

What Marketing Communications Will You Receive?

Opting In

In certain contexts when we collect information from you, you may be asked to “opt in” to consent to us using or disclosing your personal information. For example, you may be asked to opt-in to receive further information or communications from our advertisers and partners. However, for events tickets sold through Eventbrite, please note that by clicking “Place Order” you agree that Eventbrite may share your information with the event organisers and partners.

Opting Out / Unsubscribing

You will be given the opportunity to “opt out” from receiving communications from us or from third parties that send communications to you in accordance with this Privacy Policy. For example, you will be given the option to unsubscribe from newsletters, emails and other marketing or promotional material sent by us and you may also opt-out of ‘interest based advertising’ (also known as ‘online behavioural advertising’) (interest based advertising) as set out under ‘Display of Advertisements’ below.

If you receive communications purporting to be connected with us or our services that you believe have been sent to you other than in accordance with this policy, or in breach of any law, please contact us.

Security and Management of Your Information

We understand that the security of your personal information is important. It is our policy to ensure that all employees understand and take reasonable steps to keep personal information secure.

We also impose strict requirements of security and confidentiality on all third parties as to how they store, handle and deal with personal information.

Personal information collected by us may be stored, disclosed and processed both in Australia and/or overseas in the United States and Singapore. Some of our third party contractors and service providers may perform some of their services overseas. In all instances where this occurs, we only disclose your personal information in accordance with the APPs and this Privacy Policy.

Cookies and Tracking Technologies Notice

Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. We use the following types of cookies and other similar tracking technologies:

  • Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that allow you to sign in and use our services and remember you when you sign in to secure areas of our website.
  • Analytics cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our websites. Some of the tools we use only provide us with information about trends and aggregate user behaviour. Other tools we use enable us to see how each visitor engaged with our website. For example, we will be able to see what you clicked on and how you navigated through our websites. We use this information to better understand how our visitors use our websites, so that we may make the necessary improvements to enhance our visitors’ experience in the future. We do not attempt to identify you with this information.
  • Functionality cookies. These are used to recognise you when you return to our services and to allow us to personalise our content for you, for example, by remembering your preferences.
  • Advertising cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the content and advertising displayed on it more relevant to your interests. We also use this information to determine the effectiveness of advertising campaigns. We may also share this information with third parties for this purpose.
  • Social media cookies. We use these cookies when you connect and share our content and information using a social media sharing button or “like” button on our website to keep track of the way end-customers engage with and share our content. The social network will record that you have done this. This information may be linked to targeting/advertising activities.

We also use cookies as described in Display of Advertisements below. You have the ability to accept or decline cookies. If you choose to decline cookies, you may not be able to sign in or use other interactive features of our websites and services, and some advertising preferences may not be able to be respected. If you choose to accept cookies, you also have the ability to later delete cookies that you have accepted.

Our websites may also contain electronic images known as “web beacons” – sometimes called single-pixel gifs – that may be used to assist in delivering cookies on our sites and allow us to count users who have visited those pages and to deliver co-branded services. We may use web beacons to determine whether messages have been opened and acted upon, or from third parties in order to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other operations. We prohibit web beacons on our websites from being used by third parties to collect or access your personal information. We may work with other companies that advertise with us to place their web beacons on our websites in order to allow us to gather statistics and better target advertisements

Trusted third-parties. We use the following third-party service providers to provide us some of the technologies described in this notice. They will have access to the data we collect using their services.

Third-party Services Provided Privacy Policy

We utilise the Nielsen//Netratings Australia auditing system on our websites. Nielsen//Netratings Australia collects data and uses cookies and web beacons on our websites. For further information about Nielsen//Netratings Australia’s collection of data, use of cookies and web beacons or to access Nielsen//Netratings Australia’s opt-out tool, please visit

Display of Advertisements

Many of the websites and services we offer are supported by advertising. We may display advertisements on our websites and the sites of our advertising partners. When we display online advertisements to you, we will place cookies on your computer in order to recognise your computer each time we display an advertisement. The cookies we use for advertising have an expiry date of no more than two years. We are able to compile information over time about where you, or others who are using your computer, saw and/or clicked on the advertisements we display. We use this information to make predictions about your characteristics, interests or preferences and to display targeted advertisements that we believe may be of interest to you. We may also associate this information with your visit, purchase or other activity on participating advertiser’s websites in order to display targeted advertisements or to determine the effectiveness of the advertisements.

Your advertising choices

When we display interest based advertising, we take a number of steps designed to protect your privacy. Page views, clicks and search terms used for ad targeting are stored separately from your contact information or other data that directly identifies you. We use interest based advertising to make the ads you see on our network more relevant to you. Online advertisements on our websites are served by ad servers and exchanges. These companies may offer you a way to opt in or opt-out of ad targeting based on their cookies If you would like to opt out of interest based advertising please click here

Access To Personal Information

Under the Privacy Act, you have the right to request access to the personal information which we hold about you. If you wish to exercise your right under the Privacy Act to seek access to the personal information that we hold about you, we ask that you contact us.

We will endeavour to acknowledge your request for access within 7 days, and to provide you with access within 30 days of the date of receipt of your request. We will notify you if we consider it will take longer than 30 days to provide you with access. If you seek access to records held by us which are not current records, we will need to contact you to discuss your request, it may take a longer period of time to locate these records and that we may charge you a nominal administrative fee for the cost of providing access.

Changes to your information

We endeavour to ensure that the personal information we hold is accurate, complete and up-to-date. You have the right to ask us to correct information about you which is inaccurate, incomplete, out of date, not relevant or misleading.

Privacy Standards for Journalists

As we are in the media industry, the APPs do not apply to acts done or practices engaged in by us in the course of journalism as we are committed to other journalistic standards dealing with privacy. Specifically:

in relation to our online journalism activities, we are committed to complying with the standards developed by the Australian Press Council in conjunction with its constituent members; and

in relation to our broadcasting activities, our handling of personal information in the course of our journalism activities is governed by the ACMA Privacy Guidelines for Broadcasters which can be accessed here:

Changes to this Privacy Policy

We may, from time to time, review and update this Privacy Policy to take account of new laws, technologies and changes to our operations. All personal information held by us will be governed by our most recent Privacy Policy which will always be available on our websites.

Contact Us

If you have any questions regarding this Privacy Policy, complaints regarding how we handle your personal information or would like to make an access request, please contact us by writing to:

  • in the case of, Privacy Officer, Nine Digital Pty Limited, Locked Bag H50, Australia Square Sydney NSW 1215 or via e-mail;
  • in the case of any other member of the Nine Entertainment Co. group of companies, Privacy Officer, 24 Artarmon Road, Willoughby, NSW, 2068,

All complaints received will be assessed by the relevant Privacy Officer and all reasonable steps (if any) will be taken to remedy the complaint. We will endeavour to respond to your complaint within 30 days of receipt of the complaint by our Privacy Officer. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.

Microsoft Products and Services

Our websites allows users to access leading global Microsoft products and services such as Outlook and Bing (“Microsoft Products”). Personal information provided by you in connection with Microsoft Products may be collected and used by us (in which case this Privacy Policy will govern our use and collection of your personal information) and Microsoft Corporation (and its affiliates) (in which case the Microsoft Online Privacy Statement will apply to Microsoft’s collection and use of your personal information).


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